InterNational Electrical Testing Association

The International Electrical Testing Association (NETA) sets the standard for the electrical testing industry. In 2010, NETA recognized a need for improvement and came to Newhall Klein looking for a change – an evolution of their brand. We have worked hand-in-hand with NETA to develop a new identity that will take them into the future while preserving existing brand equity; the results have been electrifying!

What NK did:

• NETA Identity
• PowerTest Identity
• NETA World Masthead
• NETA World Publication
• Rebranded ETT, MTS and ATS Standards Manuals
• Trade Show Booth Banners
• Various Branded Collateral Materials

Results:

• NETA now has a cohesive, compelling, and up-to-date system of brand identities.
• Enhanced organization and aesthetics of NETA World publication for a more reader-friendly experience.
• Existing equity of the previous NETA branding was maintained.