Newhall Klein- Design, Marketing, Web Design, Branding-Kalamazoo, MI

Conco menuMATRIX Mardi Gras Event Brochure

Conco, a regional food service distributor serving south central U.S.A., recently launched menuMATRIX - an advanced real-time menu management tool. The new web based program was introduced to customers and vendors at a 2010 gala event in New Orleans a week before Mardi Gras.

Newhall Klein designed a theme for the engagement and an invitation that created interest and inspired vendors to participate in the "Grand Opening" gala. The brochure featured beautiful, impactful design coupled with pertinent sales copy.

American Roland Food Corp. 2010 Calendar

For 75 years, Roland® has been a leading importer of exceptional specialty foods throughout the U.S. Roland® is found in consumer and professional kitchens wherever quality matters.

Roland® commissioned NK for their first ever wall calendar. We delivered with high-impact photography and beautiful design, including custom recipes and helpful information such as global harvest dates, holidays and major trade shows.

Trifoglio Brochure

Independent Marketing Alliance’s Trifoglio brand offers a complete line of fine Italian-style goods. Chefs rely on these exemplary products to inspire their signature Italian dishes.

First, NK developed the packaging for the Trifoglio brand. Then we constructed sleek, coordinating brochures. Our design, in-house photography and original copywriting combined to produce these tantalizing sales pieces.

Beckham's B&M Bar-B-Que Menu and Labels

Greg Beckham of Cleveland runs seven "Best In Town" bar-b-que joints and sells his signature sauces at local grocers. He came to NK for a fresh soulful look that would promote his flourishing hometown enterprise. We partnered to create an updated logo, new sauce labels, menus and a website.

NK designed a mouth-watering menu that plays up the atmosphere of B&M restaurants and sharp retail labels showcasing Beckham's warm personality.

River Run Cabinetry

River Run Cabinetry is a leading supplier of stylish, high quality cabinetry to fit every budget and brighten every home. They came to NK for an updated corporate identity and corresponding collateral pieces to match their growing market position.

NK created a sleek brochure, postcard and commercial sales piece to project River Run Cabinetry's distinct feel through custom photography, rich tones and elegant design.

WMU School of Music Annual Magazine

Serious schools publish serious magazines. We helped Western Michigan University's School of Music follow suit.

This vibrant, 40-page annual publication is truly “The Perfect Pitch"...it's building a sense of community and generating involvement among faculty, staff, alumni, students, prospective students and their families.

WMU School of Music Admissions Brochure

The School of Music at Western Michigan University attracts serious musicians from across the globe. They realized their standby admissions piece didn’t match or enhance that strong reputation.

Using only two colors, we designed an inviting, 34-page brochure that arms prospective students with everything they need to know to apply—and generates an excitement that motivates them to follow through.

Rejuv™ Folder and Promotional Brochure

Rejuv™ is an exclusive cold-beverage brand that NK developed for Independent Marketing Alliance, a cooperative of leading independent foodservice distributors.

NK created the name, logo, packaging and POS pieces to showcase Rejuv’s™ commitment to quality refreshment. This attractive folder is designed to make a big splash with everyone from healthcare providers to popular chain restaurants.