Collateral :: Newhall Klein: Design, Marketing Communication, Kalamazoo, MI - Offering Marketing, Branding, Web Design, Packaging Design and more

Sandridge Food Corporation

This holiday season, Sandridge Food Corporation spread the gift of good fortune to their customers and vendors.

Orphan Justice Mission

Not only is OJM involved with direct care for almost 1000 children in Uganda, the nonprofit also works with numerous communities to remove the most fundamental barriers that children face to obtaining a quality of life they deserve. The power of OJM’s calling rings true in this beautiful folder and brochure designed by NK.

Palazzolo’s Artisan Gelato and Sorbetto

Featuring the freshest ingredients and over 600 flavors, Palazzolo's Artisan Gelato & Sorbetto will keep winning your culinary heart, scoop after scoop. That's the message we conveyed in this vibrant poster and series of print ads (for both trade and consumer publications). Dig in!

InterNational Electrical Testing Association

NETA World is the electrical testing industry's leading technical journal for up-to-date information and standards. NK energized the 128-page publication with a dynamic design that engages readers—and makes the wealth of producs, services, tips and techniques easier to navigate.

WMU Gold Company

Annual poster design and photography

NETA Conference Brochure

The InterNational Electrical Testing Association (NETA) is the go-to-resource and accreditation/certification arm of the electrical testing industry.

Here, we energized the look & feel of NETA's 2011 Electrical Maintenance & Safety Conference brochure to be inviting, informative—and draw attendees to Washington, D.C. More power to it!

Roland Foods Frozen Line POS

As Global Experts in Specialty Foods, Roland Foods Corporation now sources authentic frozen pastries and baked goods from the world's finest suppliers.

Our mission was to create a distinguished look & feel for the new frozen line, speaking to its frigid storage requirements—and the especially warm & fuzzy feelings that the delicacies evoke. This suite of POS delivers on all accounts.

Classic Kitchen & Bath Ad Campaign

Classic Kitchen & Bath of Virginia promises those looking to refresh their home: "You provide the inspiration, we'll do the rest." This one-stop home remodeling center drew on NK talent to transform their inspiration into an effective & creative ad campaign for radio, television and print. The result? "More than you dreamed, for less than you imagined."

Roland Foods Italian Cakes POS

We were more than willing to help Roland Foods Corporation, Global Experts in Specialty Foods, present their new line of frozen delicacies (samples, anyone?). This suite of POS was an elegant solution to incorporate three distinct lines of Exquisite Italian Cakes. The warm overall tone still harmonized with the new frozen line icon, too.

Conco menuMATRIX Mardi Gras Event Brochure

Conco, a regional food service distributor serving south central U.S.A., recently launched menuMATRIX - an advanced real-time menu management tool. The new web based program was introduced to customers and vendors at a 2010 gala event in New Orleans a week before Mardi Gras.

Newhall Klein designed a theme for the engagement and an invitation that created interest and inspired vendors to participate in the "Grand Opening" gala. The brochure featured beautiful, impactful design coupled with pertinent sales copy.

American Roland Food Corp. 2010 Calendar

For 75 years, Roland® has been a leading importer of exceptional specialty foods throughout the U.S. Roland® is found in consumer and professional kitchens wherever quality matters.

Roland® commissioned NK for their first ever wall calendar. We delivered with high-impact photography and beautiful design, including custom recipes and helpful information such as global harvest dates, holidays and major trade shows.

Trifoglio Brochure

Independent Marketing Alliance’s Trifoglio brand offers a complete line of fine Italian-style goods. Chefs rely on these exemplary products to inspire their signature Italian dishes.

First, NK developed the packaging for the Trifoglio brand. Then we constructed sleek, coordinating brochures. Our design, in-house photography and original copywriting combined to produce these tantalizing sales pieces.

Beckham's B&M Bar-B-Que Menu and Labels

Greg Beckham of Cleveland runs seven "Best In Town" bar-b-que joints and sells his signature sauces at local grocers. He came to NK for a fresh soulful look that would promote his flourishing hometown enterprise. We partnered to create an updated logo, new sauce labels, menus and a website.

NK designed a mouth-watering menu that plays up the atmosphere of B&M restaurants and sharp retail labels showcasing Beckham's warm personality.

River Run Cabinetry

River Run Cabinetry is a leading supplier of stylish, high quality cabinetry to fit every budget and brighten every home. They came to NK for an updated corporate identity and corresponding collateral pieces to match their growing market position.

NK created a sleek brochure, postcard and commercial sales piece to project River Run Cabinetry's distinct feel through custom photography, rich tones and elegant design.

WMU School of Music Annual Magazine

Serious schools publish serious magazines. We helped Western Michigan University's School of Music follow suit.

This vibrant, 40-page annual publication is truly “The Perfect Pitch"...it's building a sense of community and generating involvement among faculty, staff, alumni, students, prospective students and their families.

WMU School of Music Admissions Brochure

The School of Music at Western Michigan University attracts serious musicians from across the globe. They realized their standby admissions piece didn’t match or enhance that strong reputation.

Using only two colors, we designed an inviting, 34-page brochure that arms prospective students with everything they need to know to apply—and generates an excitement that motivates them to follow through.

Rejuv™ Folder and Promotional Brochure

Rejuv™ is an exclusive cold-beverage brand that NK developed for Independent Marketing Alliance, a cooperative of leading independent foodservice distributors.

NK created the name, logo, packaging and POS pieces to showcase Rejuv’s™ commitment to quality refreshment. This attractive folder is designed to make a big splash with everyone from healthcare providers to popular chain restaurants.