How is business?

How is business? It’s the opening line to every conversation at every level of business today.

While the slowed economy has affected every sector of business, Newhall Klein has successfully navigated the economic challenges of the last year and is managing to weather the storm.

While Newhall Klein expected and indeed experienced fewer projects, longer launch dates, and some budget slashing with a few of our client partners, we are pleased to be in a position where we have had to hire additional staff to address an increase of 30% in new business during the last year.

How did we get there?

By continuing to provide our clients with strong branding, packaging, and strategic marketing solutions that assist them in growing their business in the ever-changing market reality.

Additionally, our clients appreciate our ever-expanding innovative service capabilities, including:

• Customized Print-On-Demand
• E-Learning Solutions
• Innovative Web and Video Capabilities
• Menu Design Services
• “Brand Lite” Web Marketing

In contrast to Newhall Klein’s results, research shows that over the last year, advertising and marketing initiatives, new product launches, expansions and innovations have been cancelled or postponed given the recent economic pressure on businesses.

Here are just a few highlights from a recent survey of the creative industry, conducted by Creative Business.

Agency Revenue

• 54% of agencies reported a decline in revenue compared to a year ago.
  *Note: These figures do not include data from the numerous agencies that have closed.

Projects on Hold or Extended

• 72% of agencies reported an increase in projects placed on hold or stretched out over a longer period of time.

Staffing

• 60% of multi-person agencies reduced staffing over a year ago and the percentage is only slightly lower for the last six months.

Clients are being asked to reduce spending and agencies are experiencing reduced budgets, delayed projects and extended payments. Consequently, both clients and agencies are sharing in the balancing act between reducing costs and investing in marketing initiatives to grow their business.

We would like to thank our clients for their continued support. At Newhall Klein, we understand it takes teamwork and a true partnership to get through these volatile times.

Thank you for continuing to trust in our expertise, talent and commitment to building your brands. Your success is our success. We are optimistic for a positive shift in the 2010 business climate and look forward to serving all of your marketing needs now and in the coming years.

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