Wet Dog Solutions: How One Great Idea Got To Market

We’re all about pets here at Newhall Klein—our two Berners and a Newfie have free range of the office as they search for a belly rub, a pat on the head, and generally “spread the love.”

So it was a special treat when Inge Bonfoey called on us to market her innovative pet product: Towel Togs™, the Original Wearable Towel for Dogs. Inspired by her own wet-doggy-dilemma, Towel Togs are a clever way to keep floors, carpets and furniture safe from water damage as pets dry off.

The partnership was a huge success. This past February, the unveiling of Towel Togs generated quite a positive buzz at the American Pet Products Association’s Global Pet Expo in Orlando, Florida. Bonfoey was “overwhelmed by the response,” and Newhall Klein’s work on the logo, package design and tradeshow booth was vital to attracting the attention. As orders come in from around the world, we’re set to build Towel Togs a website that’s worthy of the buzz.

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