Over the past several years extensive eye-tracking studies and psychological research on marketing have given a more defined direction to take web-based activity in. Designing no longer must go on what looks or feels “right” but is gaining insight into how web content should actually look to drive results.

Leah Faust, Summer Intern

On her way to a career in brand management and strategic planning, Leah is thrilled to learn the ins and outs of the business here at NK. With valuable experience under her belt—including art editing, graphic design and production—we’re thrilled that she’s here.