Brownwood Farms PackagingBrownwood Farms of Northern Michigan has been manufacturing one-of-a-kind specialty foods for over 60 years. As a rule they use only Michigan grown fruit and Michigan sugar when preparing small batch, hand-measured products. Brownwood Farms came to NK to “freshen up” the look of their artisan offerings. NK designed an elegant yet rustic logo with classic appeal. Applied to the sophisticated labels, it reinforces the perception of a hand-made, quality product while giving a nod to Brownwood Farms’ heritage. Color-coding makes it easy to differentiate between categories and “pops” against the light background. The result: Seven product lines with one consistent look.
Kowalski KielbasaKowalski has been the choice in Kowality sides for over 80 years. They offer up tasty snack fare from dips to sausage to side salads. Newhall Klein redesigned casing and labels for Kowalski's retail line of Kielbasa. The line has a classic feel with a modern touch that highlights the company's history.
West Creek #10 and #5 Can LabelsPerformance Food Group is the third largest foodservice distributor in the U.S. The West Creek brand is reserved for PFG’s most exceptional suppliers. NK cooked up West Creek’s first canned goods labels from scratch (everything from canned vegetables to pie fillings). Custom in-house photography coupled with tantalizing design produced labels with real stopping power.
Jack's Catch DipsNewport International needed a classy look before launching a line of gourmet seafood dips. We overcame space limitations on these small, shallow tubs and produced an expansive effect. Rich, color-coded bands and prominent profiles of key ingredients help distinguish each flavor—and give an upscale impression.
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| Newhall Klein, Inc. USA 6109 West KL Avenue Kalamazoo, MI 49009 269.544.0844 Fax: 269.544.0848 |
Newhall Klein Canada Inc. 420 Main Street East – Suite 566 Milton, Ontario L9T 5G3 416.418.8024 Fax: 269.544.0848 |
