Just over a year ago, we had approached a broadline distributor for the chance to convert the soup base business from their current supplier (one of our biggest competitors) to our brand, Classic Gourmet. We had performed a series of competitive cuttings, core versus core, and had won the sensory tests sku for sku. Our packaging was our Achilles heel. The distributor refused to bring the category in because of the outdated and unimaginative packaging. We all knew a major overhaul was more than necessary. With Newhall Klein, we were able to create a look to our packaging that really 'popped'. The images and colors finally had us firing on all cylinders. Needless to say, we had gone back into the distributor previously mentioned, and converted the business. Thanks NK!

You rock!
Thank you...

As for the brochure, the response has been tremendously positive. It's actually really incredible. It certainly lends credibility and opens doors to allow our products themselves to wow new customers. The brochure is a hit, plain and simple. I view it as a complete success and have you and your team to thank for the beautiful work. Thank you.

We have had a business association with NK for approximately 5 years. In that time they have impressed us with their professional approach to our business. They understand the Food Service industry and this understanding and experience translates into services and materials that have helped us enhance our business.

Without a doubt, their greatest strength lies in the people in the organization. The people that we deal with directly provide timely and courteous direction and follow up with projects and day to day issues. They have skilled people in each area of their business (creative, customer service, consultative, design, etc.). When working with NK we feel like we are working with the entire organization.

They have continually demonstrated the ability to bring new resources and ideas to the business through technology and experience. An example would be POS Live, which has provided us with a cost effective and easy to manage system that is helping get our market message to our customers.

In summary, the past 5 years that we have been working with NK has been fruitful and just as important, a lot of fun.

Newhall Klein is a very supportive partner. Excellent project management skills. A very hard working and driven workforce/team that takes on the responsibility to help their partners. NK strives hard to achieve excellence in all aspects to reduce the burden/workload on their clients. Effective communication channels are maintained for work flow to be smooth, efficient and on time.

Our relationship with Newhall Klein continues to blossom and the roots deepen as we extend into different marketing facets. What began three years ago as only the stewardship of the quarterly Roland Culinary Crossroads Newsletter has now broadened into web design and maintenance for our two corporate sites and the new branding project which will include updating and integrating labels for our 1200 products. On all occasions Newhall Klein has proved to be a top-notch professional marketing firm that still manages to operate in a hands on, small business way. Roland has found our experiences with Newhall Klein to be highly creative and decision oriented. Sandy Klein has become “Rolandized” and integrated into our company as a consultant with real life, sensible marketing expertise.

At Reinhart FoodService, our expectations from our service providers are high.  When we choose an agency to perform work for us, we look for attention to detail, prompt and accurate responses and...most importantly...the ability to follow client direction, while still providing the right amount of creative input.

For all of the above, Newhall Klein is our agency of choice.

Newhall Klein was instrumental in the implementation of Canadian packaging for GFS through the office in Toronto. Without Newhall Klein’s expertise and knowledge of Canadian nutritional and bilingual requirements, the implementation would not have been nearly as smooth.

Newhall Klein’s strength is in being able to develop not only an exceptional brand/logo design, but being able to implement that design throughout packaging and POS. Quick turnaround on projects, stellar sales support, fair pricing, fresh, creative ideas – these are all attributes that describe Newhall Klein.

Newhall Klein has been a wonderful partner to Markon Cooperative. The staff has always been courteous, creative, punctual in deadlines and reliable in everything aspect of our business relationship. Newhall Klein has exceeded our expectations.

I just wanted to let you know how thrilled I am with how the packaging came out!!!! I received both small and large cartons yesterday. Today we are filling them so we can get our orders out to the customers. I am just overwhelmed how popular this product is becoming. I am hearing from all well known companies who just love it; PetSmart, Petco, Pet Supplies Plus, Orvis, "In the company of dogs" catalog, just to name a few. I finally hired outside help to get the business part done. I pushed the panic button so to speak...but in a good way.

As we are filling up the boxes I thought to myself, "I am glad I started these when I did." I just wanted you to know how happy I am with your service!!!